The push marketing, or push strategy, is the process of pushing the product towards consumers.
Push marketing actions can be done directly towards consumers or through the distribution intermediary.
Examples of "traditional" push marketing actions:
Fair and show participation
Promotions in distribution with highlighted products
Beach tour, highways animations
Deployment of field sales force
The term marketing push led to new uses in the field of digital marketing. Some actions of digital push marketing are:
Outbound marketing email
Push marketing actions are complementary to pull marketing actions.