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The digital marketing glossary > P > What is Pushdown ad unit definition?

What is Pushdown ad unit definition ?

Pushdown ad unit has an initial size of 970x90 before extension.

Pushdown ad unit is an IAB Standard Ad Units and a Rising Star initially submitted by Pictela.

Many pushdown formats existed before IAB recognition.

The IAB style guide for pushdown format:

A pushdown presentation by Pictela:

A creative showcase for pushdown ad unit:

 
Published on Tuesday 2 October 2012 (Authors)