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The digital marketing glossary > Q > What is Queries per second definition?

What is Queries per second definition ?

Queries per second (QPS) are a indicator of media capacity for ad networks and ad exchanges. Some networks can buy ad spaces in excess of 100 000 QPS.

Each publisher’s page view within an ad exchange connected to an ad network (through DSP) provokes one or several queries (in fact a bid request).

Queries per second indicates power of ad networks and can give an hint about reach (% of population covered).

 
Published on Wednesday 2 January 2013 (Authors)