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The digital marketing glossary > R > What is RTB project definition?

What is RTB project definition ?

The RTB project or Real Time Bidding project was formerly known as the OpenRTB Consortium. Its mission is to develop open protocols for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions.

The RTB project is a working group within the IAB Advertising Technology Council and has published different documents and standards and in particular OPENRTB API Specifications for developing real-time bidding interfaces.

An excerpt of RTB project API specifications :

 
Published on Thursday 27 November 2014 (Authors)