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The digital marketing glossary > R > What is Reactvertising TM definition?

What is Reactvertising TM definition ?

Reactvertising is a term coined by Toronto ad agency John St for orchestrating a parodic campaign about real time marketing and hashtag hijacking.

In this context, reactvertising (TM) is when marketers almost instantly place a message in reaction to an event that generates buzz on social media.

The reactvertising (TM) parody :

 
Published on Friday 12 December 2014 (Authors)