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The digital marketing glossary > R > What is Referrer laundering definition?

What is Referrer laundering definition ?

Referrer laundering is a technique used by rogue affiliates to hide the original source of their traffic. It is often used for hiding trademark poaching practices.

Referrer laundering is often done by the means of an interstitial page.

Detecting referrer laundering is impossible at landing point but may be done at the source on SERPs by following affiliate links.

 
Published on Friday 2 November 2012 (Authors)