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The digital marketing glossary > R > What is Request for proposal definition?

What is Request for proposal definition ?

A request for proposal or RFP is a document transmitted to agencies and networks to elicit bids and proposals.

In marketing and advertising, the request for proposal typically specifies the allocated budget. The suppliers proposals have to describe the strategy, actions and eventually creative ideas. Sometimes a request for proposal may be submitted to a unique agency or network.

 
Published on Thursday 27 September 2012 (Authors)