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The digital marketing glossary > R > What is Retargeting list definition?

What is Retargeting list definition ?

In site retargeting and other forms of retargeting, a retargeting list is a specific segment of audience to which retargeting banners are delivered.

A retargeting campaign can encompass different retargeting lists and in this case, a specific creative, creative template or ad sequence is assigned to each list.

Creation of different retargeting lists allows advertisers to personalize ads and messages to each customer / visitor segments.

For more details about retarting lists usage and creation, see retargeting audience segment.

 
Published on Sunday 13 January 2013 (Authors)