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The digital marketing glossary > R > What is Retargeting pixel definition?

What is Retargeting pixel definition ?

Strictly speaking, the retargeting pixel term is often an abuse of language for referring to a retargeting pixel code or tag.

Indeed, only the retargeting pixel code is implemented on the advertiser website, the pixel itself is hosted on the retargeting company or network servers.

For more details see retargeting pixel code.

 
Published on Monday 17 December 2012 (Authors)