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The digital marketing glossary > R > What is Run Of Network definition?

What is Run Of Network definition ?

Run of Network or RON is an ad buying option by which an ad appears and rotates on any websites and any pages of an ad network.

On large ad networks a Run on Network buy is commonly a blind buy.

See also Run Of Site.

Below on a publisher media kit, the RON rate is cheaper than the run of site:

Run of network

 
Published on Wednesday 26 November 2014 (Authors)