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The digital marketing glossary > S > What is SSP definition?

What is SSP definition ?

SSP stands for Supply -or Sell- Side Platform. A SSP is a technological platform that allows publishers to access programmatic selling on ad exchanges and to optimize ad revenues and ad selling costs.

At first, SSPs were mainly used for efficiently selling remnant or low quality inventories but they are more and more used for premium inventory.

How works a SSP (image credit Pubmatic whitepaper):

SSPs are gateways to ad exchanges and are connected to ad servers, DMPs and trading desks.

The place of SSPs in RTB ecosystem (Image credit Pubmatic)

 
Published on Wednesday 19 June 2013 (Authors)