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The digital marketing glossary > S > What is SafeFrame API definition?

What is SafeFrame API definition ?

SafeFrame API is an IAB initiative that aims at setting technical protocols for securing ad serving and giving viewability measurement.

For agencies and publishers the SafeFrame APi standard offer a safely way of enabling iFrame contained ads to collect information about the hosting page.

The collected data is passed up to third party servers (or agencie servers) to allow ad viewability measurement and reporting.

For publishers, the SafeFrame API framework guarantees the communication between ad and page content is only used for measuring viewable impressions and not for data theft.

Published on Friday 23 November 2012, mis a jour le Friday 30 November 2012 (Authors)