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The digital marketing glossary > S > What is Scroll tracking definition?

What is Scroll tracking definition ?

Scroll tracking has two meanings in digital marketing context.

Firstly, it is the process by which user scrolling behavior is studied on a webpage. Scroll tracking may be achieved via web analytics tracking codes embedded in the page or via eye tracking.

Scroll tracking observations are precious when important content is below the fold.

Scroll tracking results come out via scroll heatmaps.

Scroll tracking term usage may also be tied to eye scrolling functionalities.

 
Published on Monday 29 April 2013 (Authors)