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The digital marketing glossary > S > What is Search data definition?

What is Search data definition ?

Search data refers to all data that can be collected from search user behaviors. Search data can refer to overall search behavior or refer to a given segment of users, a given sector of business or a given website.

Search data can be related to search query behavior or SERP user behavior and collected from many sources:

- search engine internal studies
- online panel data
- keyword tools and softwares
- web analytics data (only a partial view)
- qualitative studies
- Google Webmaster Tools and other similar tools
- ..

For more details see search behavior.

See also internal search data.

 
Published on Monday 19 November 2012 (Authors)