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The digital marketing glossary > S > What is Search history definition?

What is Search history definition ?

Search history is made of the different search queries done by a user for a period (last 30 days, last year, etc..).

Search histories are stocked by different actors (search engines, merchant sites for internal searches, search retargeting vendors, behavioral networks).

Search histories are used for search retargeting and interest based targeting.

More often search histories are related to anonymous profiles and are collected according to search policies.

 
Published on Friday 4 January 2013 (Authors)