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The digital marketing glossary > S > What is Search pogosticking definition?

What is Search pogosticking definition ?

Search pogosticking is the behavior by which a SERP visitor clicks through a search result and comes back quickly on the same SERP to consult another or several other results.

Pogosticking may be used by Google and other search engines as signal of bad quality content. If the web user clicks another search result, it may be a sign that he did not found what he was looking for

Due to the different search behaviors (i.e., some users right-click several results by opening new windows) and different contexts of search (for some searches it is frequent to visit several websites), pogosticking is complex to analyze but it is probably used by search engines combined with short click and long click analysis.

Published on Monday 19 November 2012 (Authors)