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The digital marketing glossary > S > What is Search result hijacking definition?

What is Search result hijacking definition ?

Search result hijacking is a process by which a virus hosted by a PC affects search results displayed on popular search engines -mainly Google. The search results seem normal, but when they are clicked through, the user is redirect to porn-related webpages or pages with ppc ads. The goal is to generate PPC ad revenue or affiliate revenue for the landing page owner.

The google redirect virus works like a browser plugin.

There are other forms of click hijacking.

Published on Friday 22 March 2013 (Authors)