A -  B -  C -  D -  E -  F -  G -  H -  I -  J -  K -  L -  M -  N -  O -  P -  Q -  R -  S -  T -  U -  V -  W -  X -  Y -  Z - 



The digital marketing glossary > S > What is See-through rate definition?

What is See-through rate definition ?

The see-through rate is an indicator used by ad verification and brand safety solutions to demonstrate their abilitity to see through multiple layers of IFrames to evaluate and analyze ad environment and ad viewability.

A see-through rate of 99% means that the service can eventually access the ad parent page content and data - or / and measure ad viewability - for 99% of ad served.

 
Published on Tuesday 9 April 2013 (Authors)