The Self-Regulatory Program for Online Behavioral Advertising is a cross-industry program developed in July 2009 to respond and correspond to the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission.
The Self-Regulatory Program for OBA consists of seven principles:
The education principle for consumers and businesses
The transparency principle
The concumer control principle
The data security principle
The material changes principle (to obtain consent before applying any change to data collection)
The sensitive data principle (certain data collected and used merits different treatment: children, health data,..)
The Accountability Principle
Industry associations participating in the Self-Regulatory Program are:
It has to be noticed that Europe has his own Self Regulatory program based with same great principles but with some differences.