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The digital marketing glossary > S > What is Self-regulatory program for OBA definition?

What is Self-regulatory program for OBA definition ?

The Self-Regulatory Program for Online Behavioral Advertising is a cross-industry program developed in July 2009 to respond and correspond to the “Self-Regulatory Principles for Online Behavioral Advertising” proposed by the Federal Trade Commission.

The Self-Regulatory Program for OBA consists of seven principles:

- The education principle for consumers and businesses
- The transparency principle
- The concumer control principle
- The data security principle
- The material changes principle (to obtain consent before applying any change to data collection)
- The sensitive data principle (certain data collected and used merits different treatment: children, health data,..)
- The Accountability Principle

Industry associations participating in the Self-Regulatory Program are:

- 4As
- ANA
- BBB
- DMA
- IAB

It has to be noticed that Europe has his own Self Regulatory program based with same great principles but with some differences.

 
Published on Sunday 23 December 2012 (Authors)