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The digital marketing glossary > S > What is Session capping definition?

What is Session capping definition ?

Session capping is the practice of limiting the number of times a visitor sees an element while visiting a website.

Most often session capping is used for digital advertising by limiting the number of times an individual is exposed to a single ad during his visit of a website. For more details see ad frequency capping.

Session capping can also be used to limit the number of appearances of intrusive marketing elements for a single visitor. The goal is to limit annoyance. For instance, session capping may be used for displaying lightbox subscribe forms or proactive live chat windows.

Published on Friday 26 July 2013 (Authors)