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The digital marketing glossary > S > What is Short-tail keyword definition?

What is Short-tail keyword definition ?

By referring to the long tail theory, a short tail keyword is a keyword which is often used in search queries for a precise universe of activity and which therefore may represent a good part of traffic originating from search engines.

Short tail keywords are often one or two words long. Due to their traffic potential and because all competion is focusing on them, they are expensive on PPC platforms. For the same reasons, it is also harder to gain good organic positions on SERP for short tail keywords.

Paradoxically, they often lead to lower conversion rates as they are less precise for qualifying a purchase intent.

For more details and illustrations see long tail keywords.

Published on Friday 4 January 2013 (Authors)