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The digital marketing glossary > S > What is Sidekick ad unit definition?

What is Sidekick ad unit definition ?

Sidekick ad unit is an expandable format that launches from IAB standard ads.

Sidekick ad unit is an IAB Standard Ad Unit and a Rising Star initially submitted by Unicast.

The sidekick ad format:

A creative showcase for the sidekick ad unit:

 
Published on Tuesday 2 October 2012 (Authors)