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The digital marketing glossary > S > What is Slider IAB ad unit definition?

What is Slider IAB ad unit definition ?

Slider ad unit is an IAB Standard Ad Units and a Rising Star initially submitted by Unicast and Mediamind under the name of Genex slider.

The first viewed element of the slider is the slider bar, a floating banner that appears initially at the bottom of the page. Then the visitor can access the full ad area that is pushed in from the side

A slider presentation:

A funny creative case study with a slider:

Published on Tuesday 2 October 2012 (Authors)