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The digital marketing glossary > S > What is Social TV ad targeting definition?

What is Social TV ad targeting definition ?

Social TV ad targeting refers commonly to the process of delivering social ads targeted to consumers who have been exposed to a TV ad from the same advertiser a few moments before.

The goals of using social ads in combination with TV advertising is to amplify ad impact and ad engagement.

Social TV ad targeting capitalizes on social TV and second screen. Therefore, it is mainly based on Twitter and Facebook.

The first social media to offer a dedicated advertising solution was Twitter with Twitter TV ad retargeting.

Published on Thursday 1 August 2013 (Authors)