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The digital marketing glossary > S > What is Social gamification definition?

What is Social gamification definition ?

Social gamification can be defined as the process of using social media features and behaviors to amplify gamification effects and experience, but also as the usage of gamification to amplify social behaviors - mostly sharing.

A shorter definition for social gamification could be the art of tying gamification and social media.

Social gamification has three main advantages. It enhances the user / "player" experience by letting him to share his statuses, badges, scores and leaderbord rankings. It allows marketers to collect social data via social sign-in. And of course, social sharing is a way to promote the gamified activity and to recruit new users.

 
Published on Saturday 30 March 2013 (Authors)