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The digital marketing glossary > S > What is Social media data definition?

What is Social media data definition ?

Social media data refers in digital marketing to all forms of data collected on social media. Social data related to an individual are contained in and extracted from social profiles, post and different form of activities. Social media data are often very rich for an individual.

Social data are mostly:
- sociodemographic characteristics
- interests
- activities
- Facebook likes
- location data
- ...

Facebook is evidently the main source of social data but other social platforms - Linkdin, Twitter, etc - have or provide rich data.

Social data is directly used for advertising on social media platforms, but third parties can also collect and store permission-based social profile data of users who authenticate on their own site via social sign-in.

Social data raise usage issues.

Published on Saturday 30 March 2013 (Authors)