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The digital marketing glossary > S > What is Social sign-in definition?

What is Social sign-in definition ?

Social sign-in allows visitors to register on a website using a social media account.

Social sign-in expedites the registration process as users simply click a button for the choosen social media account and don’t have to fill out registration forms and to create and memorize a new password.

Social sign-in can be an option for commentaries and reviews access on publishers’s websites. It can also be used on ecommerce websites but in that case customers have usually to complete the profile for shipping details.

For the website, social sign-in improves registration rate and usually gives access to more personnal data. See an illustration below for type data transferred by each social network.

For news comments or product reviews social sign-in allows to limit anonymity.

During the social sign-in process, the social media platform requests permission from the visitor to transmit account data to the website.

Facebook sign-in is the most common choice for B2C and LinkedIn for B2B context. In March 2012 Google launched his own social sign-in solution with Google+ Sign-in.

Social login market shares for Q2 2013:

Image credit : Gigya

 

Some third party vendors offer publishers and websites to take social sign-in in charge. They shield their clients from the task of integrating individually with each social platform API and ensure social data integration and hosting through management platforms.

Strictly speaking social sign-in differs from social login.

Examples of social sign-in:

The social media platform requests permission for transfer:

The type of data transferred:

Image credit Janrain

 
Published on Saturday 27 July 2013 (Authors)