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The digital marketing glossary > S > What is Social video ad definition?

What is Social video ad definition ?

Social video ads refer to ads created for gaining audience through social sharing. Social video ads are also called viral video ads.

Social video ads differ from in-stream video ads because it is an "opt-in exposure". Users choose to see social video ads and to share them. Social video ads are also more often longer than "traditionnal ads".

Audience is not guaranteed for social video ads, it depends on adoption and sharing by viewers.

For more details, examples and statistics about social videos, see viral video.

 
Published on Wednesday 7 November 2012, mis a jour le Thursday 13 June 2013 (Authors)