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The digital marketing glossary > S > What is Sound marketing definition?

What is Sound marketing definition ?

Sound marketing includes all the practices of using sound for marketing purposes. Sound marketing can focus on the product, point of sale and advertising.

At the product level, the sound may play a role in the assessment of the product and the emotion it arouses (sound of a Harley Davidson, sound made by a champagne cork, by chips, etc.). In this case, the sound contributes to the sensory identity of the product.

In points of sale, surround sound and music can promote the purchase and the visitor experience and a display window with sound can capture the attention of passersby.

Of course, the sound also plays a key role in advertising.

Sound marketing is one of the components of sensory marketing.

Some interesting examples of sound marketing and its impact:

Published on Sunday 10 May 2015, mis a jour le Monday 11 May 2015 (Authors)