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The digital marketing glossary > S > What is Source-based DNI definition?

What is Source-based DNI definition ?

Source-based DNI allows marketers to track how each referring source (Google, Bing, partners, direct access, campaigns) generates calls on a website.

Each main source of visitors is assigned a unique trackable phone number.

Source-based DNI is the simplest and less expensive way of making call tracking via dynamic number insertion (DNI) as it does not require many trackable numbers.

For more details and other tracking methods see DNI and call tracking.

 
Published on Friday 21 June 2013 (Authors)