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The digital marketing glossary > S > What is Spider definition?

What is Spider definition ?

A spider is an automated software program that follows links throughout the Internet from one page to another.

The most known kinds of spiders in digital marketing context are search engine spiders which index web contents. See search engine spider for more details.

Other kinds of spiders are also used in digital marketing context and most often for black hat SEO practices or frauds. Spiders are especially used for URL scraping and email address harvesting.

Spiders can also be used for different digital marketing benchmarks and measurements.

See also bot traffic and IAB’s spider list.

Published on Wednesday 31 July 2013 (Authors)