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The digital marketing glossary > S > What is Statistical identification definition?

What is Statistical identification definition ?

Statistical identification, AKA probabilistic identification, is mainly a mobile device tracking method used for digital marketing purposes.

This device recognition technology allows advertisers to identify both mobile and multi-screen audiences in the absence of cookies or other deterministic IDs. Statistical identification is usually based on device fingerprinting technologies .

 
Published on Saturday 29 November 2014 (Authors)