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The digital marketing glossary > S > What is Stop words definition?

What is Stop words definition ?

Stop words have two meanings in digital marketing context.

Most often it refers to very common words that search engine don’t consider when indexing webpages for saving server ressources and space, and reduce handling times of queries.

The, a, an, are some instances of stop words.

Stop words may also refer to a list of keywords or expressions which prevent ads from being displayed on a page or website. Stop words are used by ad networks like AdSense and brand safety solutions. When a stop word is found in an ad placement environment the ad is blocked and a blanck ad or alternate ad is displayed.

Specific stop words are generally dirty words or words associated with adult content, violence, sects, etc.

Stop words are theorically different from poison words.

Published on Wednesday 17 October 2012 (Authors)