Stunt marketing commonly refers to particular forms of marketing or advertising through which a brand releases a false or humoristic breaking news for gaining media coverage and public attention.
Stunt marketing has been used for many years and some stunt marketing campaigns have been big branding and financial successes. One of the best known stunt marketing campaign is probably Taco Bell announcing his intention to buy the Liberty Bell in 1996.
With the advent of the Internet and social media many new forms of stunt marketing have emerged. This advent has also led to new possibilities of responses and reactions from consumers. In some cases, the backlash can be violent.