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The digital marketing glossary > S > What is Subsequent polite file load definition?

What is Subsequent polite file load definition ?

The subsequent polite file load refers traditionally to the second Flash ad file to be loaded when using polite downloading for polite banner.

Ad specs and IAB guidelines usually impose a max subsequent polite file size of 100 KB for standard ad units.

For more details see polite loading.

 
Published on Monday 29 October 2012 (Authors)