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The digital marketing glossary > T > What is TV app definition?

What is TV app definition ?

The term TV app can take two directions in the field of advertising and marketing.

Originally the term TV app refers to a mobile app allowing to receive and watch a TV program on its own smartphone . In that context, it refers to watching TV live content or to use catch-up TV programs.

With the expected development of smart TVs , the term can now also refer to a specific software application running on a smart TV. This type of TV applications potentially opens up many new marketing and advertising applications. On this subject, see smart TV app .

Published on Monday 6 April 2015, mis a jour le Tuesday 1 September 2015 (Authors)