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The digital marketing glossary > T > What is Tactile marketing definition?

What is Tactile marketing definition ?

Tactile marketing covers all the uses of materials or technologies to improve the sales of a product or service through tactile sensations.

The tactile marketing can be applied directly to the product (car, clothing, computer/telephone, furniture, etc.) or to a service environment (hotel).

The tactile marketing is a component of sensory marketing and contributes to the sensory product identity.

Some examples of tactile marketing applications:

 

 
Published on Monday 11 May 2015 (Authors)