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The digital marketing glossary > T > What is Tag management system definition?

What is Tag management system definition ?

A tag management system is a solution offered by dedicated vendors to manage the "third party tags headache" associated with the multiplication of third party tags on website.

Benefits associated with a tag management system are :

- saving labor cost related to tag implementation
- reducing implementation delays
- accelerating loading times
- privacy management optimization
- potential additionnal service of attribution modeling

TMS are based upon the use of an unique universal / container tag on the website associated with a central console managing all third party tags.

For more details and illustrations about tag management services see tag management.

 
Published on Friday 23 November 2012 (Authors)