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The digital marketing glossary > T > What is Taguchi method definition?

What is Taguchi method definition ?

Taguchi method, called from Dr. Geniki Taguchi a japanese engineer, is a method used in digital marketing for optimizing multivariate test design experiments. It is a compromise between statistical precision and ressources consumed for experiments.

Taguchi method allow to save time, sample volume (visitors) and server ressources when ten of thousands page versions are used for multivariate testing.

Taguchi method was initially developed for goods manufacturing.

 
Published on Saturday 27 October 2012 (Authors)