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The digital marketing glossary > T > What is Takeover ad unit definition?

What is Takeover ad unit definition ?

A takeover ad unit is an ad unit - or combination of ad units - which "takes control" of a webpage and usually gives high visibility to the advertiser.

Takeover ad is a generic name and may refer to different specific ad units.

Takeover ad units are most often offered on homepages - see homepage takeover for more details and examples - but may also be displayed through run of site.

A page takeover which consists of a combination of two ad units :

 

Another example of takeover ad :

 
Published on Thursday 27 November 2014 (Authors)