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The digital marketing glossary > T > What is Targeting capabilities definition?

What is Targeting capabilities definition ?

Targeting capabilities are one of the strengths of online advertising.

Digital and Internet advertising targeting capabilities are :

- demographic targeting
- contextual targeting
- behavioral targeting
- technographic targeting
- retargeting
- geographic targeting
- daypart targeting
- ...

Targeting choices are configurated and managed at the ad server level.

The impact of targeting options on click through rates (CTR):

Image source : Ad-Tech-Research-Report-by-Clipperton-September-2012

 
Published on Wednesday 26 September 2012, mis a jour le Monday 1 October 2012 (Authors)