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The digital marketing glossary > T > What is Television commerce definition?

What is Television commerce definition ?

Television commerce refers commonly to transactions made through new functions of interactive or connected TVs, also called smart TVs.

Transactions may be achieved directly through the connected TV by the way of dedicated apps or through mobile or tablet apps which are synchronized with TV programs.

Products seen in a TV show or a commercial can be bought by pressing a button on a remote or smartphone.

Television commerce is not really new as shopping channels and shows are now used for decades.

Published on Tuesday 16 July 2013 (Authors)