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The digital marketing glossary > T > What is Third party cookie definition?

What is Third party cookie definition ?

A third party cookie is a cookie set up on the visitor hard drive by a domain or website distinct from the visited one. Third party cookies are implemented by marketing vendors and partners of the visited website by the way of third party tags.

Image credit Brighttag

Third party cookies raise privacy issues as consumers are most often unaware of data collection and tracking from third party servers.

According to some browser settings, third cookie implementations can provoke alert messages at the browser level or be blocked by default.

 
Published on Tuesday 27 November 2012, mis a jour le Tuesday 15 September 2015 (Authors)