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The digital marketing glossary > T > What is Third party discrepancy definition?

What is Third party discrepancy definition ?

Third party discrepancy refers to the divergence between ad impressions counted at the publisher server level and the ones counted at a third party server (agency, advertiser, technology vendor, brand safety tools).

For more details on third party discrepancy, see ad serving discrepancy.

 
Published on Monday 8 October 2012 (Authors)