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The digital marketing glossary > T > What is Thumbnail gaming definition?

What is Thumbnail gaming definition ?

Thumbnail gaming is the practice of using deceptive custom thumbnails on YouTube and other video platforms to generate clicks in suggested video results and then artificial video views.

The practice does not allow to have good view durations and ratings but it may be used to generate advertising revenues or views for a message or offer within the video.

Celebrities and spectacular images are often used for thumbnail gaming.

Thumbnail gaming is condemned by YouTube guidelines.

 
Published on Tuesday 13 November 2012 (Authors)