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The digital marketing glossary > T > What is Tiered link building definition?

What is Tiered link building definition ?

Tiered link building is the process of using different tiers of backlinks for black hat SEO purposes. The goal is to try to give some PR or link juice to websites or pages especially created to host backlinks pointing to the money site, aka tier 1 backlinks. It aims also to protect the money site from potential sanctions with Google’s Penguin.

Most often tiered linking is based upon 2 or 3 tiers. In a tiered link building scheme, the higher the rank is, the lower is the quality of the backlinks.

An example of a 3 tiers link building project:

 Money site
 Tier 1 - Original and manual Content
 Tier 2 - Spun Content - Social bookmarks - etc.
 Tier 3 - Link blasts

A visual example of tiered linking:

Image credit Dominateseo.

 
Published on Tuesday 19 March 2013, mis a jour le Wednesday 20 March 2013 (Authors)