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The digital marketing glossary > T > What is Toxic email addresses definition?

What is Toxic email addresses definition ?

Toxic email addresses are spamtrap addresses and non-existent or closed accounts email addresses.

Too many toxic addresses in a list may raise deliverability issues.

Toxic email addresses in a list may be due to lack of list hygiene or to list poisoning.

 
Published on Friday 26 April 2013 (Authors)