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The digital marketing glossary > T > What is Transactional email definition?

What is Transactional email definition ?

A transactional email is commonly defined as a triggered email related to an online purchase.

Most common types of transactional emails are:
- order confirmation
- expedition confirmation
- bills and receipts
- etc.

Other post-purchase emails (such as surveys, solicitation of a product review, cross-selling, etc.) can also sometimes be considered as transactional emails.

Transactional emails are important for practical reasons, but also because online purchase provokes anxiety. Online customers need to be reassured.

 
Published on Tuesday 9 April 2013, mis a jour le Wednesday 1 July 2015 (Authors)