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The digital marketing glossary > T > What is Transactional search query definition?

What is Transactional search query definition ?

Strictly speaking, a transactional search query is a query that suggests the user wants probably to make a purchase.

"buy flowers online" and "coupon code for ..." are examples of transactional queries.

In a broader sense, a transactional query is a query that indicates an intent to achieve a particular action (e.g., "game downloads"; "how to install an antivirus").

Transactional search queries are of highly importance for search marketing.

 
Published on Tuesday 1 January 2013 (Authors)