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The digital marketing glossary > T > What is Transparent gif definition?

What is Transparent gif definition ?

A transparent gif is a 1X1 pixel clear image used for web tracking purposes. Due to is transparency and size, the transparent gif doesn’t affect the rendering and loading of the hosting page or email when it is displayed after the request enabling the tracking has been done and answered.

Transparent gif are also called web bug or beacons.

For more details on transparent gif, see pixel tracking.

 
Published on Friday 22 March 2013 (Authors)